Online aan merken bouwen

Sinds kort is er een nieuw platform OpenBrand, waarmee je samen met opdrachtgevers aan brands werkt. De kern wordt vertegenwoordigd door een winkel, speciaal ontworpen om samen te werken aan een merk. 

Het platform faciliteert de uitwisseling en de oprichting ontwerpitems als meerdere versies van logo’s, bedrijfskleuren, typografieregels, lettertypes en foto's. 

OpenBrand maakt gebruik van data-sharing software en is een soort online logo handleiding voor pro’s. Het bevat enkele voorbeelden en deskundige begeleiding.

www.openbrand.com

Uit het Engelstalige persbericht:

OpenBrand is a new and unique brand building platform, making the lives of designers, creatives and agencies easier. It connects all participants in the brand’s life cycle, creatives, clients, printers and producers of branded goods, allowing for the exchange, presentation, organization, and backup of all parts of any brand. The branding process is covered from dynamic on-line design guidelines down to every print, digital artwork, physical brand application, or any other brand touch-point imaginable.

OpenBrand is an ecosystem of highly specialized tools. The core is represented by a smart store especially designed to work with a brand. The platform facilitates the exchange and creation of such items as multiple logo versions, company colors, typography rules, fonts and pictures. There is also the space and the tools for each corporate printed matter, product packaging, merchandising item, multimedia presentation, and any other physical or digital branded item and marketing activity. OpenBrand isn’t just a piece of data-sharing software or an on-line logo manual. It contains examples and expert guidance, saving both time and resources to everyone involved.

Organized clients

“No more wasted time on chasing for information or locating the responsible person,” says Lumir Kajnar, Co-founder of OpenBrand. The whole of a client's brand info and history can be found in one secure place and the designer can benefit from direct access. The standardized structure collects relevant information and makes it available for defined tasks.

Educated and involved clients

OpenBrand comes with tools and guidance leading client’s staff in easy steps to fulfill the required tasks to make the designer’s dialog with the client smarter.

Easy access to required info

Everything is available whenever needed. This gives the designer all the resources he needs including the ability to reuse the work of his predecessors and a general insight into the workings of the brand.

Higher perceived value by client

Every single piece of artwork is perceived in its larger context so the designer’s job is valued more and the company can be sure the brand is developed consistently all the time. OpenBrand allows every designer or agency in the world to bring such value to each client no matter what their marketing budget may be. The steps in the design process and the resulting costs are made understandable by using OpenBrand and easily justifiable to the client.

Work is done faster, more effectively and interactively

In OpenBrand, users build the brand together using an extensive catalog of pre-configured yet flexible templates and guidelines, which define how each item should be presented, what source files and metrics should it have, and what shouldn't be forgotten while handing over the work.

The platform replaces static PDF design guidelines created and distributed until now. The process now can be iterative, guidelines in OpenBrand are easily extendable and the versions are always up to date. “In contrast, FTP’s, e-mails, and shared disks never really worked, especially when increasing numbers of people were involved,” says Mirek Burkon, CEO and Cofounder of OpenBrand.

Enhanced creativity

The efficiency of the processes above allows for more creative time. “A designer gets tons of hints and tips when dealing with a new medium or format. All this information was put together by our experts - we did the research so our users don’t have to”, says Burkon.

Designs align with Brand Mission and Strategy

The foundation of any brand consisting of its mission and competitive strategy can also be found in the Brand Profile section. Any designer working for the brand is made constantly aware of this and this helps to create artwork that is compatible with the aims of the brand.

Seamless interpretation of instructions

Using OpenBrand as the central communication hub and sharing well documented resources gives reassurance that the brand network, the onward participants, graphics, printers, event organizers or branded goods manufacturers will achieve synchronicity and deliver the impact of the latest creation.OpenBrand is available at https://openbrand.com where a live demo can be found and the platform instantly tried for free.